What Can You Really Learn From Sales Win Loss Analysis?

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A realistic target for an underperforming business unit, with sounds sales fundamentals would be to double the current win rate over a 6-12 months. Our financial statements are prepared using accounting principles generally accepted in the United States of America applicable to a going concern, which contemplates the realization of assets and the liquidation of liabilities in the normal course of business. Sales managers need strong skills in tracking and analyzing sales records, using statistics to understand what customers want, and to predict where future potential will be strongest. To gain the customers commitment you need to develop their belief that your solution will work. It gives you some sense of being a person with resourcefulness, for your family and for others who may need what you have learned someday, themselves. At the weekly meeting each person should present his or her weekly “cookbook” or call sheet for the previous week. What is important to today’s customer buyer is not whether a sales person claims his yellow widget will last longer or is more popular than someone else’s orange widget .